The Quit to Win! Challenge is a province-wide campaign that takes place each year.  For the past 17 years, it helps smokers who are ready to quit smoking to take action.

The commitment:  to not smoke for 6 weeks, from March 1 to April 11, 2016.

Participate in the Challenge in your own way: alone, with the help of a non-smoking sponsor or by teaming up with another smoker who also wants to quit.

Why 6 weeks?

Because the act of completely quitting smoking for an established period of time is a key factor for long-term tobacco cessation. Succeeding with the Challenge provides a solid foundation for the smoking cessation process.

Support for success

Quitting smoking is far from easy, but with help and a good dose of motivation, it can be done! You can choose from the following free support tools:

  • The website and your Profile
  • The Jean Coutu Support Kit
  • The encouragement emails
  • The SOS Challenge app
  • The Facebook community
For more information and support

You will also qualify to win one of the prizes!

A winning formula!

After 17 years, the Quit to Win! Challenge remains relevant in Quebec where 20.5% of the population still smokes.* This represents over 1.4 million smokers, 60% of whom want to quit.

Over 400,000 people have participated in the Challenge since 2000. Survey results show that on average, two out of three Quit to Win! Challenge participants successfully meet the challenge of not smoking for six weeks—an extremely encouraging result!

* Statistics Canada (2013–14). Canadian Community Health Survey. CANSIM table 105-0502.

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